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International
Sports Marketing Annual Forum 2005
Agenda
Time:
November 28 - 29, 2005
Place: Beijing International Conference Center
Topic: Fortune of Sports and Multilateral Values
DAY
1 -November 28, 2005 - (Afternoon)
14：30-14：45
Distinctive Opening
14：45-16：20
Speeches of chairmen
and specially invited guests
Jiang Zhenghua Vice Chairman of NPC
Wei Jizhong Chairman of International Sportmarketing
Annual Forum ,Former Vice Chairman of COC Former President
of China Sports Industry Group Co.,Ltd.
Jiang Heping President of CCTV-5
He Li General Editor of Economic Observer
Hidenori Arai Head of Marketing and TV of FIFA
Lucien Boyer CEO of HAVAS Sports (HAVAS Sports is
the biggest and most famous sports marketing company from
Europe
the general planner of Paris Mini Olympic Games that
bid for ParisOlympic Games; and the general sports
marketing adviser for Bank of France, France Telecom,
America Cup and others)
Zhang Yong General Manager of CCTV Future-ad.Co.,
16：20-17：50
Sports sponsors and the value of the
medium spreads
* Attendance and speeches by CCTV-5 as well as 100 well-known
domestic and international companies including, to list few,
Adidas, Samsung, McDonalds, Lenovo, CNC, Beijing-Hyundai,
Nongfuspring, Septwolves, Brightdairy, Li-ning, Xtep, Anta,
Kangwei, Snowbeer, and many others.
* Presentation of sports marketing cases by a number of companies
(8 to 10 companies)
18：00-19：30
VIP feast and communication party
DAY
2 -November 29, 2005-(Morning)
9：00-10：30 How
to develop multilateral value of sports marketing to enterprise
Speaker:
Wang Yan CEO of Sina.com
Jerome de Chaunac Director of Havas Sports International
development.
Laver Anthony Global Olympic Director of Volkswagen
Lin Zhuoyi Olympic China Director of Panasonic
Zhang Guojing General Manager of Swatch (Beijing)
Jiang Guanan General Manager of PEPSI (Beijing)
Host:
Chen Jian Vice Chairman of Beijing Olympic Economic
Seminar
10：30-11：30
Sports investment and risk management
Speaker:
Yu Zhifei General Manager of Shanghai International
Circuit Co., Ltd.
SivaYam Director of US-China Chamber of Commerce
David Huang Global senior adviser of Beijing Government
Wang Chaoyong Investor of China Team of America Cup,former
CEO of Morgan Stanley China
Piao Shixun Chairman of 1988 Seoul Olympic Organizing
Committee Chairman of 2002 Korea World Cup, former Minister
of Korea Sports Ministry
Host:
Guo Tan Publisher of The First, former Vice Minister
of Public Department of Beijing 2008 Olympic Games Bid Committee
11：30-12：10 Opening
of China sports marketing annual case awards
Selection of five most representative companies cases by Netizen,
readers and experts. These five companies will be announced
on the forum and will contend for Gold Pole Award.
12：10-13：30 Lunch Buffet
DAY
2 -November 29, 2005 (Afternoon)
14：30-14：40
Ballot for Gold Pole Award on the spot of forum
14：40-16：40 Olympic
and the economic of realty
Speaker:
Wu Zhenmian Vice President of China Sports Industry
Group Co., Ltd.. President of Olympic Garden
Pan Shiyi President of SOHO China
Hu Bin General Manager of SILO City and Gaosheng Property,
Ltd.
Xu Peijian General Manager of Beijng Shoulv-Huanyuan
Property Ltd.
(Beijing Chateau)
Zhang Wenlei Head Engineer of Olympic Project of North
Star Real Estate
Host:
Du Wei Vice General Manager of Beijing BeiAo Group
Co.,Ltd. Vice President of Beijng Olympic Economic Seminar
16：40-17：40
City branding with sports marketing and area economic
Speaker:
Feng Jianping Director of Qinghai Bureau of Sport
Zhu Ling Director of Sichuan Bureau of Sport
Chen Lian General Manager of Resources Development
Co. of Jiangsu 10th Games
Liu Jiangnan Director of Guangzhou Bureau of Sport,
Vice Chairman of 2010 Asian Games
An Li Vice Mayor of Changchun Executive Chairman of
Asian Winter Games
Zhang Heng Director of Contest Management Center of
Beijng Sports Government
Host:
Qu Youyuan General Editor of Sports Weekly
17：40-18：00
Making awards to Sports Marketing Annual Cases and closing
ceremony of forum.
Final detail
of the agenda will be announced timely
www.sportsmkt.com (temporary
in Chinese only) or www.sohu.com;
www.sina.com.
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